A 90-day program with Dr. Christiane Schroeter
The Next Step
90 Days to Confidence That Sells
Your offer is live by day 30. By day 90, you have pitched it to a real room.
Apply for a founding seatPhD · TEDx speaker · Featured in Business Insider and Newsweek · 100+ stages
Who it is for
Your work is good. Selling it feels harder.
The Next Step is for business owners, coaches, consultants and makers who believe in what they offer and want to talk about it with confidence.
- You give great value, then struggle to say what you sell.
- You lower your price before anyone asks you to.
- You have many small ideas and no single offer people can say yes to.
- You want to walk into a room, a podcast or a stage calm and ready.
The approach
Confidence that sells starts with your story
We come to know who we are through the stories we tell about our lives.Dan McAdams, psychologist
Selling works the same way. When you know your story, your offer becomes easy to say yes to.
How it works
See it. Say it. Sell it.
Three months, one kind of confidence each month.
Days 1 to 30
See it
Confidence in yourself
- Listen and observe before you say a word
- Shape your offer and set a price you can say
Day 30: your offer is live
Days 31 to 60
Say it
Confidence in your story
- Write your signature story and one-line pitch
- Practice on camera until it sounds like you
Day 60: your first sales calls
Days 61 to 90
Sell it
Confidence in your sales
- Pitch to a real room: workshop, podcast, stage
- Follow up until maybe turns into a clear answer
Day 90: your pitch to a real room
Your weekly practice
The Petite Practice® S.T.E.P. System
Small steps, every week, for all 90 days. This is the method behind my book Petite Practice®, and it is how confidence becomes a habit.
Four steps, then repeat them. Every week, for 90 days.
What is included
Coaching, community and practice
- Live group coaching with Dr. Christiane on Zoom
- A private community for founding members
- The STEP System tools and weekly prompts
- On-camera pitch practice with direct feedback
- An optional in-person day in San Luis Obispo, California
Your part: show up, take one small step each week, and say your offer out loud, even before it feels perfect. I bring the structure, the feedback and the room.
What organizers say
From the people who booked her
"Engaging, practical, extremely well received. Attendees left with strategies they could apply immediately."
L.A. PlaxConference Chair, Inland Prosperity Conference"Dr. Christiane Schroeter brought valuable insights, energy, and practical strategies that gave our Inland Prosperity Conference attendees meaningful tools to strengthen and grow their businesses."
Jackie ScottDirector, Inland Empire Women's Business Center"We selected Christiane as our TEDx kick-off talk. Top-notch. Consummate professional."
Jen OliverExecutive Producer, TEDxFolsomYour coach · Dr. Christiane Schroeter, PhD
Meet your coach
I earned my PhD in Applied Economics and teach marketing and entrepreneurship at Cal Poly San Luis Obispo in California. My research on how small changes shape behavior has been cited more than 870 times.
I came to the US on a Fulbright. Since then I have spoken on more than 100 stages in five countries, including TEDx, been a guest on more than 300 podcasts, written five books, and built a top 1% podcast. I know what it takes to stand in front of a room and ask for the yes, and I know it gets easier one step at a time.
100+ stages · 300+ podcast guest spots · 10,000+ professionals supported · Top 1% podcast
Founding round · opens January 2027
Join the founding round
Regular price $5,997
$3,997
Founding price for the first 8 · or 3 monthly payments of $1,397
- 90 days of live group coaching on Zoom
- Private founding-member community
- STEP System tools and weekly prompts
- Optional in-person day in San Luis Obispo, California
- Founding pricing on future rounds
Every application gets a personal reply within two business days.
Questions
Before you apply
Do I need to be a speaker?
No. You need a product or service you believe in. The room you pitch to on day 90 can be a workshop, a podcast or a stage, whichever fits your business.How much time does it take each week?
Plan for the live session plus about two hours to take your step for the week.Is the in-person day required?
No. Everything runs on Zoom. The in-person day in San Luis Obispo, California is optional.What if I am not sure it is the right fit?
Apply anyway. I will read your answers and tell you honestly whether The Next Step is right for you now.Founding round · 8 seats
Apply for a founding seat
Three short questions. I read every application myself and reply within two business days.