Be the first through the door.
On August 16, the Petite Practice® book opens to the world.
A small group of readers walks through first.
They are the Pioneers. This is your invitation to be one.

You read the book before anyone else.
You stand at the front of the launch. The Pioneers go first.
You help carry the Petite Practice® book into the world on the day it opens.


A TEDx talk seen by audiences around the world.
Professor of Marketing and Entrepreneurship at Cal Poly.
Built on peer-reviewed research cited more than 700 times.
Host of a top 1% podcast with 700+ five-star reviews.
Read early
Your copy arrives weeks ahead. Read it on your own time.
Launch together
On August 16, we gather for a live countdown and open the book as one.
Share your honest words
If it resonates, you post an honest review on launch day. Your true reaction, nothing scripted.

I have spent years on this book.
The Pioneers are who I want beside me when it opens.
I hope that is you.
When my first book launched, I gathered a few people in a little coffee shop. This time I want something that feels truer to me.
So the moment Petite Practice® goes live on Amazon, I am going live too. No room to fill, no waiting... just you, me, and the book, the second it arrives. Come count down with me.
The Launch Day
When the countdown reaches zero, Petite Practice® goes live on Amazon and I go live on Instagram. Wherever you are, I would love for you to count down with me.

Get an electronic advance copy of the Petite Practice® book to read weeks before launch, plus your full Pioneer Collection.
Be there on August 16, live from wherever you are, and order your copy on Amazon the moment it goes live.
Post it as soon as you can, on launch day or within the week. Your honest opinion, whatever it is.
You join the launch team and the Collection is yours for being a founding member. I only ever ask for an honest review, never a positive one, and your perks are yours to keep either way.
Claim your spot.
This is where you join the Founding 48. Add your email, and your advance copy and your place at the launch celebration are yours.
Come enjoy a special celebration with me. Good company, a little sparkle, and the moment Petite Practice® goes out into the world. Wherever you are, I would love to raise a glass with you.